JanSport Seasonal Workbook

The seasonal workbooks are bi-annual catalogs that JanSport reps sell with. In 2008 the workbook was redesigned to fall in line with new brand positioning.

Art and Creative Direction

JanSport Hang Tags

JanSport offers a variety of bag collections, each targeting a different consumer. The hang tag acts as the vehicle to communicate the appropriate message. Shown here are a selection of tags from the JanSport Heritage Collection on the left and JanSport's core bag collection on the right.

Art and Creative Direction

JanSport Print Advertising

In the Spring of 2007 JanSport launched its 'Where to?' campaign across national media including advertising in Outside and National Geographic Adventure magazines; billboards in New York and Los Angeles; murals on the Seattle Ferry; and 'station domination' in Harvard Square.

Art direction of photography.

Attack! Media Kit

Outlining Attack's operating philosophy and roster of client services, the media kit is visually centered around Attack's icon, the sumo wrestler.

Art and Creative Direction.

Attack! Marketing Print Advertising

Using the back of a street sign covered in stickers I kept Attack's message of using street and non-traditional marketing techniques to clearly deliver a brand message.

Art and Creative Direction.

1. Invitation for book release party for The Engaged Customer, a New York Times bestseller

2. Direct mail piece promoting the bonus perks of accumulating Rewards Points

3. Netcentives Q4 Investor Fact Sheet

Art direction

1. Title design for the movie Rollerball.

2. Trade advertisement for the movie Love and Basketball

3. Home video brochure cover for the movie Rules of Engagement